I Cannot Stop Shopping At Mumuso, Here’s What My Experience Is Like
Table Of Content
- Is MUMUSO A Korean Brand?
- When Was MUMUSO Founded?
- Is Mumuso The Same As Miniso?
- Where Is Mumuso In India?
- Which Products Are Mumuso Must-Haves?
- Beauty And Skin Care
- Home and Lifestyle
- Stationary
- Accessories
- Digital Accessories
- MUMUSO Online Shopping in India: Does Mumuso Offer Online Delivery?
- Is Mumuso Kolkata Changing The Culture Of Kolkata?
- Is Mumuso A Big Time Example Of Copycat Products?
If there’s one thing you must know about me, it’s that I am a shopaholic. As you all already know, I am also a die-hard Hallyu fan. I love shopping for various Korean merchandise.
And guess my staple place here in Kolkata? Mumuso for sure. Whenever I enter the store, I get very confused about what to buy.
And guess what? My wallet loves it too! Most of the products here at Mumuso are moderately priced. Back during my university days, I had to save up, but now it’s quite a treat!
But dont you worry! In this article, you will explore all the key details about this Korean merchandise store, and I will also provide you with some helpful tips on what to buy from it.
Is MUMUSO A Korean Brand?
Ah hah! This has been one of the most controversial business topics in 2018-19. Mumuso first started claiming that they are a Korean product, mentioning that they even have their headquarters in Korea.
It’s a popular lifestyle brand originating from South Korea that offers a wide range of products, including skincare, beauty items, and stationery.
Household goods and fashion accessories at affordable prices. Although there have been some allegations that the brand is not authentically Korean, it is generally recognized as a South Korean brand.
Mumuso was founded in 2014 and has been rapidly expanding in Asia. In some locations, it used the misleading slogan “we came from Korea.”
A while after this, following some controversies, the company slightly changed its message, saying it was “inspired” by Korean designs.
Mumuso is based in Shanghai, China, and is focusing its marketing efforts in Southeast Asia, where Korean culture is popular.
As of August last year, Mumuso had opened 600 stores in China and other countries. The company aims to open 3,500 stores in 40 countries by 2022 and to reach sales of US$2.5 billion.
When Was MUMUSO Founded?
MUMUSO started in 2014 in Shanghai, China, as a well-known global brand for fast-moving consumer goods (FMCG).
By 2019, the company had sold over 3 billion RMB worth of products and served more than 300 million customers.
In 2020, despite the pandemic, their profits grew, and they expanded overseas, opening over 1,100 stores in China and other countries. By December 2020, MUMUSO had served 2.8 billion customers.
MUMUSO takes pride in providing fashionable, affordable, and high-quality daily necessities to customers worldwide.
They operate a chain of stores that sell their own brands, focusing on products like cosmetics, skincare, kitchenware, toys, home goods, and electronics.
Is Mumuso The Same As Miniso?
No, Miniso and Mumuso are not the same company, although they are both Chinese retailers that offer similar products.
They are separate brands that compete in the market, offering a range of consumer goods, including cosmetics, stationery, toys, and kitchenware.
While they both have a similar “fast fashion lifestyle” model, with affordable prices, they have distinct backgrounds and branding strategies.
Where Is Mumuso In India?
There are various Mumuso outlets throughout India, with several located in Kolkata itself. Here is a comprehensive table that describes all the information.
Mind you, I am only providing a list for all the confused Calcutta peeps, who wonder, “Do I have a Mumuso store near me?” I have provided the detailed location of the Mumuso stores in Kolkata.
| Location | Address | Timings |
|---|---|---|
| Park Street | No 35, Karnani Mansion, Allen Park, Park St, Taltala, Kolkata, West Bengal 700016 | 11:00 am to 9:30 pm |
| Park Street | Shop No. 12 P, Ground floor, Mumuso Retail Pvt Ltd, QUEENS MANSION, Park Street, near LIC BUILDING, Park Street area, Kolkata, West Bengal 700016 | 11:00 am to 9:30 pm |
| Lake Mall, Kalighat | SHOP NO:- 203B, LAKE MALL, 104, Rash Behari Ave, Lake Market, Kalighat, Kolkata, West Bengal 700029 | 10:30 am to 9:00 pm |
| Elgin Road | 2B, Elgin Rd, Sreepally, Bhowanipore, Kolkata, West Bengal 700020 | 10:30 am to 9:00 pm |
| Forun Rangoli Mall | 212, Girish Ghosh Rd, Belur, Howrah, West Bengal 711202 | 10:00 am to 9:00 pm |
| Star Mall | Star Mall, 2nd Floor, Shop No. – 2S (37, 38 & 39 74/Mall/A Jessore Road, Madhyamgram, Sisir Kunja, Barasat, Kolkata, West Bengal 700129 | 11:00 am to 10:00 pm |
They have a presence in major metropolitan areas, including Mumbai, Delhi, Chennai, and Hyderabad, as well as in other cities such as Bangalore, Surat, and Siliguri.
They also have a strong presence in South India, with stores in cities such as Bangalore, Hyderabad, and Chennai. Additionally, they have stores in smaller cities, such as Durgapur and Pune.
The timing in these stores is almost the same as the timing here in Kolkata stores.
Which Products Are Mumuso Must-Haves?
Mumuso is known for its affordable and stylish lifestyle products, including home and living essentials, as well as beauty and care items.
Some popular choices include throw pillows, bath and body products like body wash and facial gel, and beauty essentials like lip balms and eye creams.
Furthermore, you can also find items such as drinking glasses, foot masks, and travel kits. Let’s take a detailed look at it:
Beauty And Skin Care
Mumuso offers a variety of beauty and skincare products, including facial cleansers, scrubs, serums, lip balms, and hair products.
Their Beauty & Care collection features items such as the Glow Getter Face Gel, Organic Dew Berry and Coffee Beans Lip Balms, Revitalizer Rice Water Hair Mist, and various facial serums.
They also feature a Green Tea Facial Scrub Cream for exfoliating and nourishing the skin. Additionally, they offer a Beauty Essentials Range, featuring items such as body lotions and a variety of other lifestyle products, according to Mumuso’s website.
Home and Lifestyle
Mumuso, a lifestyle brand, offers a diverse range of products for the home and Living Space, including home textiles, accessories, and household essentials.
They also offer products in categories like beauty, fashion, and digital accessories. Some products are desk lamps, portable fans, quilts, throw pillows, and so much more.
Oh, how can I forget! Mumuso has a great collection of coffee mugs and saucers, which perfectly suits the taste of their target audience, that is, Gen Z.
Stationary
Mumuso offers a variety of stationery products, including notebooks, highlighters, pencils, pens, and tape dispensers.
They also provide items such as erasers, pen holders, and paper clips, sometimes featuring fun designs like dinosaurs or animals.
The first time I saw their notebook selection, I was genuinely amazed. They have all sorts of notebooks, from small to large, and all of them are so cute!
Accessories
Mumuso offers a variety of fashion and apparel accessories, including eye masks, caps, and other accessories like keychains.
They also offer a range of lifestyle products, including mini fans, seat cushions, and cosmetic bags.
Additionally, as I had already mentioned, Mumuso provides a range of beauty and skincare products, including fragrance mists and Berry Fusion skincare.
And let me tell you, Mumuso Perfumes are quite amazing. Of course, you will always have better bands to cater to, but for their target audience, the youth, these perfumes are affordable and quite good.
Digital Accessories
Mumuso offers a variety of digital accessories, including earphones, digital storage bags, and portable fans, catering to a range of needs and tastes.
They also have a selection of lamps and accessories, including mouse pads and sleeping eye masks.
MUMUSO Online Shopping in India: Does Mumuso Offer Online Delivery?
Yes, Mumuso offers online delivery. You can purchase Mumuso products online through their website and have them delivered to your doorstep.
The Mumuso website allows you to easily browse and buy their merchandise, with delivery options available.
How Can I Contact Mumuso Customer Service?
For any questions or concerns about a specific item, customers can contact our customer support executive via call/WhatsApp at +91 7044042233 or Email at customercare@mumuso.co.in.
Is Mumuso Kolkata Changing The Culture Of Kolkata?
Of course, if I have to answer this question, I won’t be able to do it briefly, but I will try to make it concise. Many people have asked me this question, and my answer has been the same.
Yes, and no. You see, Kolkata has always been a melting pot of various cultures. And Mumuso Kolkata has been changing the game for all the Korean Culture enthusiasts, including me.
I understand that we are moving at a very fast pace, and in this free-flowing movement, all the cultures and their intricate details are getting jumbled up, but again, if we want to, we can claim it’s not so serious.
At the end, it really just depends on you whether you want to assert this as a culture eating monster, or whether you can find a balance and enjoy the best of both, or more, worlds.
Is Mumuso A Big Time Example Of Copycat Products?
Ah! Now this is what I would call a more serious issue than is being taken as. Mumuso has been criticized for promoting copycat products, particularly with South Korean brands and products.
While Mumuso claims to be Korean, its products and stores are largely made and designed in China.
It achieves a Korean-looking aesthetic by incorporating Korean lettering, imagery, and even in-store K-pop music, creating a false impression of Korean origin for consumers.
This has led to accusations of misleading consumers and unfair competition with legitimate Korean brands.
The arrival of copycat products seriously disrupts customer trust in any particular brand. It also hampers the whole picture of affordable products, which people generally start to deem cheap.
What is interesting to me is that, despite numerous speculations, Mumuso still managed to survive and is clearly leading the way in accessories and stationery shopping.
Now, what we really need to wait for is to see whether Mumuso can gain back the trust globally, or will it still fall back onto another speculative rock? I am watching, are you?
Share This Article:
RELATED POST
