Get Your Winter Capsules From These Top 16 Best Korean Fashion Brands
Storytime!!!
I have been a fan of Korean fashion since I was a kid. Well, you all know that already.
When I got my first job, I finally said to myself, I can buy all the beautiful clothes I want!
Now, of course, when you want to look good, you will have to invest a lot of money. But, you cannot invest in things you won’t even use after a few months, right?
So, I am here with a detailed blog, where I will be reviewing the 16 best Korean fashion brands.
I will ensure that you invest your money and style in pieces that will accentuate your personality even more.
So, what are we waiting for? Christmas?!
What Are The Best Korean Fashion Brands In 2025?
These are the 16 best Korean fashion brands in 2025. Before I dive deep into the lists, here’s a sort of disclaimer.
Fashion is more of an attitude than what you choose to wear and accessorize.
But, a good top surely helps now, doesn’t it? So my point here is, find a balance between shopping for the right ones for you. And maintaining an underconsumption.
I don’t wish to promote the overconsumption preached by the thai capitalistic market. For me, fashion has always been an Art, and art is meant to make people free, not cage them in vicious capitalist cycles.
1. Open YY
Open YY is a popular fashion brand from South Korea, known for its Y2K-inspired designs with asymmetrical cuts and unique details.
The brand was founded in 2020 by sisters Jiyoung and Boyoung Kim. They draw inspiration from the 90s and 2000s, creating a bold and edgy style that challenges traditional norms.
Open YY features streetwear styles through soft knits, asymmetry, and fluid cut-outs.
The brand is gaining international attention, with notable supporters like Kendall Jenner, Hailey Bieber, and Peggy Gou.
And honestly, the jackets? Chef’s kiss. I have one from Open YY. It’s a denim structured jacket, and good lord, it is fine as hell!
2. Osoi
Yes, OSOI is widely considered one of the best and most popular Korean fashion brands in 2025.
It is particularly known for its stylish and minimalist bags. The brand is recognized for its timeless designs.
Additionally, it also offers high-quality craftsmanship and the ability to blend boldness, minimalism, and functionality.
I have had this brand on my wishlist for some time now, and I have been eyeing its apparels, so let’s see, I might buy one this winter.
3. Rokh
Rokh is a fashion brand based in London, founded in 2016 by Rok Hwang, a graduate of Central Saint Martins.
The brand is known for its unique deconstructed tailoring and innovative shapes. Rokh gained international fame after winning the LVMH Special Prize in 2018.
Additionally, it has worked with retailers like H&M. Their style combines classic design with modern twists.
So this makes it perfect for fashion-forward professionals. Sizes may be limited online, so check FARFETCH for more options.
4. Andeson Bell
Well, I suppose after you read the name, you must be wondering, is Anderson Bell a Korean brand? Well, I assure you it is.
Andersson Bell is a brand inspired by Scandinavian design. It combines the clean lines and soft colors of Scandi style with a modern Korean perspective.
The brand creates a balance between different styles by mixing classic shapes with bright neon colors and patchwork designs.
Andersson Bell is committed to using quality materials and paying attention to detail in their designs, evident in their unconventional knitwear, panelled pants, and patterned skirts.
The brand has achieved significant recognition, including collaborations with renowned brands like ASICS and Red Wing, and showcasing at Milan Fashion Week.
5. Chuu
My best friend loves Chuu, and she has been recommending that I buy from her for so long.
Chuu is highly regarded as one of the top Korean fashion labels, especially celebrated for its adorable, feminine, and stylish apparel.
The brand is well-known for its “$-5kg” jeans, crafted to give a slimming appearance.
Chuu’s appeal also arises from its partnerships with beloved character brands such as Hello Kitty, Disney, and Barbie.
Fans love its dedication to helping women express their personalities through fashion.
6. Dunst
Dunst is a brand founded by a group of creatives in Seoul. It offers stylish, ready-to-wear clothing that combines classic and modern designs.
The name “Dunst,” which means “immaterial,” reflects its goal of creating timeless, gender-neutral pieces.
These designs blend contemporary culture with millennial tastes. If you like COS or Uniqlo but want something with a Korean influence, Dunst is a great choice.
It features everyday wear that is enhanced with thoughtful design details.
7. Gentle Monster
Gentle Monster is a unique eyewear brand from South Korea. It is known for its futuristic designs and retail spaces that feel like art galleries.
The brand offers bold frames and has become popular among fashion lovers and celebrities.
You can also shop online at their Australian store, which provides fast shipping and exclusive items.
Gentle Monster has gained a global following for its creative eyewear and concept stores, which resemble contemporary art museums.
The brand sets trends in Korea with its immersive experiences and eye-catching marketing.
In addition to their installations, they offer a range of stylish eyewear made from high-quality materials.
They have also collaborated with famous people like Jennie from Blackpink and the fashion house Maison Margiela.
If you want unique eyewear to enhance your outfit, Gentle Monster is the place to shop.
8. Hyein Seo
Hyein Seo brings a unique style to Antwerp, focusing on a twist of beauty. Her collections showcase beautiful girls in non-traditional clothing.
While her clothes are fun and different, they aren’t overly extravagant. Fashion critics like Elle magazine and Susie Bubble describe her collections as “shop floor ready” and “wearable,” which makes them appealing to retailers.
Seo agrees with these views, stating that her pieces are not very “Antwerpy” because they sell quickly.
She recently showed her “Fear” collection at V Files Made Fashion in New York City for the Fall/Winter 2014 season.
Guess who else wore it??? Our Idol RIRI!!! Yes, Rihanna was even seen in Paris wearing it.
She was inspired by punk and skate culture, Dario Argento, and street culture.
The collection featured faux fur jackets and accessories, oversized sweatshirts, and vinyl chokers in a ’90s style.
9. Pushbutton
Pushbutton is widely considered one of the best and most influential Korean fashion brands.
Seung Gun Park founded this amazing brand. The brand is known for its bold, experimental designs that blend artistry with commercial appeal, drawing inspiration from the 80s and 90s.
Pushbutton’s playful silhouettes, unique prints, and focus on wearable yet edgy pieces have garnered a global following.
Pushbutton has gained a strong following in the fashion community, both in Korea and internationally, with stockists like
- Net-A-Porter
- Ssense
- Farfetch
10. Minju Kim
Minju Kim is widely recognized as one of the best Korean fashion brands, known for its whimsical and dream-like designs.
The brand was founded by designer Minju Kim. And ladies! It blends youthful playfulness with avant-garde haute couture elements.
Additionally, these designs often incorporate bold prints and unique fabrications.
Her collections are frequently described as joyful and fairytale-esque. It looks like it is a celebration of girlhood.
All you will find here are cheerful shapes and intricate patterns, and more!
Minju Kim’s collections are deeply personal, reflecting her emotions and artistic vision.
The brand’s signature style is a blend of Korean tradition with contemporary design elements.
11. Kijun
Kijun is indeed considered one of the best Korean fashion brands, known for its unique and stylish designs that redefine traditional beauty standards.
The brand, founded by Hyunwoo Kim and Myungjun Shin, draws inspiration from the 80s and 90s Seoul street style.
They are creating pieces that blend vintage elements with contemporary fashion.
I once read an article in the KoreanBuddies, where they stated that Kijun has gained popularity among Korean celebrities.
Their designs are frequently seen on popular figures like Park Bo Young and TXT’s Yeonjun.
12. Ader Error
ADERERROR is a contemporary fashion brand founded in Seoul in 2014. It has quickly become one of Korea’s most innovative and influential labels.
The brand takes a playful and experimental approach to design, challenging traditional fashion rules by embracing
- Imperfections
- Bold shapes
- Unique silhouettes
A group of anonymous creatives from different fields, including design, architecture, advertising, and fashion, started ADERERROR.
This diverse background shapes the brand’s artistic and avant-garde identity.
Their goal was to create a brand that mixes art, streetwear, and clothing, promoting creativity without limits.
ADERERROR’s brand is all about being bold, playful, and experimental in fashion.
It combines streetwear, contemporary art, and avant-garde styles with bright colors, graphic prints, and interesting fabrics.
The brand embraces “beautiful errors,” which means it values imperfections, asymmetry, and surprises that break away from traditional ideas of style and neatness.
Their products often feature fun details like mismatched patterns, exaggerated seams, and unique hardware.
They also play with how basic clothing elements, like tags and zippers, are placed.
This creates a visual style that is fresh and innovative, blending wearable street fashion with artistic concepts. Their slogan, “But near missed things,” sums it all up.
13. Marge Sherwood
Marge Sherwood is a beloved Korean fashion brand that’s really made a name for itself, especially when it comes to stylish handbags.
While they do have a variety of clothing and accessories, it’s their bags that truly steal the spotlight.
People often talk about them when discussing the latest trends in Korean fashion, and it’s easy to see why.
They blend contemporary design with everyday practicality, making them a hit among fashion lovers.
14. Matin Kim
Matin Kim is considered one of the top Korean fashion brands, known for its trendy and comfortable clothing that blends seamlessly with everyday life.
The brand emphasizes a unique approach to cut and tailoring, often featuring elongated overcoats, softly structured jackets, and high-rise trousers, with a distinct aesthetic that is both understated and striking, according to W Concept.
Matin Kim’s success is also attributed to its ability to engage with its audience, incorporating feedback from social media to shape its collections.
15. Glowny
Glowny is considered a top emerging Korean fashion brand, known for its chic everyday pieces and focus on simplicity and quality.
It’s a brand that resonates with those who appreciate a blend of comfort and style, offering versatile clothing options that are both trendy and timeless.
With its unique aesthetic and growing popularity, Glowny is a brand to watch in the Korean fashion scene.
Glowny has released popular collections like the “Comfy and Sensual” loungewear line, which includes items like ruffled skirts, lace-trimmed hoodies, and cozy leg warmers.
Glowny has released popular collections like the “Comfy and Sensual” loungewear line, which includes items like ruffled skirts, lace-trimmed hoodies, and cozy leg warmers.
16. Nothing Written
NOTHING WRITTEN is a highly regarded Korean fashion brand known for its minimalist, contemporary designs and focus on understated elegance.
The brand, founded by Young-Ju Lee in 2017, specializes in womenswear that combines thoughtful details with a relaxed, versatile style.
It’s a popular choice for those seeking a modern, sophisticated wardrobe with a touch of Seoul-inspired flair.
I have spotted great winter staples in the brand’s collection, including
- Knitwear
- Tailored trousers
- Minimalist jackets
And guess what? You can mix and match these to create various looks. Sustainability? Say less.
The brand’s designs are rooted in Korean fashion culture, offering a unique perspective on contemporary style.
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