Lee Junho Turns Boss: The Star Launches His Own Agency, O3 Collective

Hello, my dear Hallyu peeps! A little birdie told me that Junho is all set with his new agency, and I couldn’t be more excited for him!   

I have seen and fangirled over Lee Junho. Then, he was a household name under JYP Entertainment. I watched him shine for two decades!  

First, we saw him as the razor-sharp dancer and vocalist of 2 PM, then as the critically acclaimed actor who stole hearts on both the big and small screens.  

But on August 18, 2025, Junho showed the world a new side of himself. The agency founder came up with Lee Junho new agency.  

So I suppose when he left JYP, it wasn’t just the end of an era. For him, it was a declaration that he’s ready to shape his career on his own terms.  

And so, O3 Collective was born – a company that’s part management hub, part creative lab, and fully Junho. 

What Is The Meaning Behind Lee Junho New Agency, O3 Collective?

Do you know what O3 stands for? Let me tell you. One, Original, Orbit 

But the name isn’t just cool branding. It’s a mission statement. 

• One stands for Junho’s unique artistic identity. 

• Original reflects innovation and the desire to create fresh content. 

• Orbit represents a supportive ecosystem where artists, staff, and creators circle together, growing as one. 

Rather than being just another celebrity-led agency, O3 Collective aims to be a “business lab” where new intellectual property can be developed, expanded, and shared. In simple terms: it’s not just about managing stars, it’s about creating worlds.                       

Does O3 Collective Have A Co-Founder?

Junho isn’t doing this alone. Beside him stands Yang Hye Young, a seasoned industry leader who previously spearheaded projects at CJ ENM’s Brand Strategy Office and Performance Business Division.  

She brings sharp business instincts and a proven record of making entertainment projects thrive. 

Also, O3 Collective is more like a blend of old and new concepts. Well, I must say, the future of Korean entertainment is in good hands!  

Along with Yang, Junho has gathered a team of long-time collaborators—trusted allies from his past—while also pulling in fresh faces.  

This blend of familiar loyalty and new creativity could be the secret ingredient to O3’s success. 

Lee Junho’s Journey From An Idol to An Industry Leader

As I am in quite a celebratory mood, I suppose we can go back in time and trace out Junho’s journey.  

1. The Idol Roots

Junho debuted in 2008 as part of 2 PM, the group that gave us anthems like Again & Again and Heartbeat.  

You know, Uunho is mainly known for his razor-sharp choreography and magnetic stage presence. So, he quickly earned a reputation as one of K-pop’s strongest performers. 

2. The Actor’s Reign

While music gave him a platform, acting expanded his legacy. From Good Manager to The Red Sleeve and King the Land, Junho proved his range—from comedy to historical romance.  

His 2021 role in The Red Sleeve even earned him the prestigious Best Actor award at the MBC Drama Awards, cementing his place as one of Korea’s most versatile entertainers. 

3. The Next Big Screenings

Now, Junho’s fans have even more to look forward to. 

Firstly, we will see Junho play Kang Tae-poong, a young CEO fighting to save his late father’s business during the 1997 Asian financial crisis. 

In Netflix’s Cashero, Junho transforms into a civil servant who gains super strength only when he has cash in hand. He really becomes quirky, hilarious, and utterly fresh. 

Both roles show exactly why O3 Collective is more than a vanity project—it’s a launchpad for bold, unexpected projects. 

How Is O3 Collective Planning On Reaching Out To The Fans?

Just a day after unveiling his agency, Junho rolled out plans for his official second-term fan community on Weverse.  

This move isn’t just smart marketing – it’s personal. Weverse offers him direct communication with his fans, ensuring they feel part of this exciting new journey. 

To celebrate his agency’s birth, Junho released a series of sleek, moody photos that fans described as giving off “nerdy raw vibes.”  

In true Junho fashion, even his announcement doubled as a photoshoot moment – and fans were absolutely here for it. 

Lee Junho New Agency Is About To Reach For The Stars

Celebrity agencies are nothing new, but Junho’s approach feels different. O3 Collective isn’t about vanity; it’s about vision.  

He’s not simply taking control of his career – he’s building a space where ideas, people, and artistry collide. 

This shift also signals something bigger: the way K-pop idols are redefining their futures. Instead of waiting for companies to dictate the path, stars like Junho are becoming the companies themselves. It’s bold, risky, but also thrilling. 

Lee Junho’s story has always been one of growth: from idol to actor, from star to leader. With O3 Collective, he’s writing his next chapter. 

So, I’m hoping that Lee Junho new agency will be the one where he’s not just performing under the spotlight, but also shaping the stage itself. 

Junho’s fans are really proud of him, and as one of them, I am hopeful and teary-eyed. One thing is clear: Junho isn’t just orbiting success anymore. He’s creating a whole galaxy of it.

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